List of products by brand ELEMENT

It all began in 1992 for Johnny Schillereff and his brand "Underworld Element", at a time when skateboarding was still marginalised and only considered by underground culture. Since then, the American brand has been renamed ELEMENT and has never stopped evolving, pioneering the world of skateboarding and expanding beyond the United States. In recent years, ELEMENT has explored lesser-known areas of skateboarding, but always with their street roots in mind.

One of the brand's greatest inspirations over the years? The planet and above all the nature on it. ELEMENT was built around the four elements, wind, water, fire and earth, elements that we find in its logo, above the central tree. There is also a circle around the tree, representing the planet connected to the street world, and a semi-circle below the tree, representing the community committed to caring for our planet.