FACTION
FACTION is a leading brand in the world of skiing, renowned for its high-performance freestyle and freeride skis. Designed in Switzerland and tested by athletes, its products combine innovation , durability , and precision to deliver reliable performance both on and off-piste. FACTION stands out for its meticulous design, responsible materials, and technical approach, catering to demanding skiers. Discover skis designed for performance and the ultimate mountain experience .
MoreFACTION — The brand that redefines performance and expression in the mountains
Our vision
At FACTION , we believe the mountain is a playground without limits. Our mission is to design products that combine performance , creativity , and durability , to support every rider in their progression, from their first carve to the most challenging lines.
Alpine design, Swiss precision
Born in the heart of the Alps, FACTION relies on a demanding design approach, inspired by the environment around us. Each product is developed with meticulous attention to materials, shapes, and finishes, to offer impeccable stability , remarkable agility , and complete confidence in all conditions.
Sustainable innovation
We incorporate responsible materials and optimized manufacturing processes to reduce our impact. From selecting wood cores from sustainably managed sources to using innovative resins and fibers, FACTION is committed to creating robust, high-performance products built to last.
Uncompromising performance
Our engineering teams and athletes work hand in hand to develop profiles, cambers, and constructions tailored to each style. The result: products that offer excellent grip, precise cushioning, and controlled responsiveness, whether on groomed runs, in freeride, or in freestyle.
For whom?
- For enthusiasts who seek technical precision on a daily basis.
- For creatives who want to push their limits with reliable equipment.
- Explorers who prioritize versatility and endurance.
Community culture
FACTION is more than a brand: it's a community of riders, shapers, and creators who share a common culture of movement. We support artistic projects, films, events, and local initiatives to spread the spirit of action sports, on all terrains and in all seasons.
Quality tested and approved by professionals
Each product is evaluated under real-world conditions, on hardpack, deep snow, and mixed terrain. Athlete feedback fuels rapid development cycles, ensuring consistent reliability and performance , season after season.
Service commitment
We support our customers with technical advice, maintenance guides, and responsive support. Our goal: to help you choose the right product for your needs and extend its lifespan through usage and maintenance recommendations.
Key points
- Alpine design and intensive testing.
- Responsible and sustainable materials.
- Balance between stability , control and fluidity .
- Active and creative community.