4FRNT

4FRNT is an independent ski brand, created and run by riders. Designed and tested by athletes, our freeride and backcountry skis combine modern profiles, premium materials, and small-batch manufacturing for consistent precision and durability. Sold direct, 4FRNT offers pro performance at a fair price—by skiers, for skiers.

4FRNT is the ski brand born from freeride, where those who trace what they ski design. Designed and tested by riders, 4FRNT products offer technical precision and absolute confidence in the resort and backcountry.

4FRNT develops high-performance skis designed by skiers for skiers, with an “athlete-driven” approach that prioritizes the terrain above all else. Each shape is designed to combine stability at high speeds, floatation in powder, and grip on hard snow, to offer precise handling in all conditions. The brand is distinguished by careful construction, modern profiles (optimized rocker/camber), and a coherent range geared towards freeride and touring. Assertive aesthetics, sure snow feel, and durability make 4FRNT a benchmark for those looking for an uncompromising ski, built to send it in the big mountains as well as to play on the edges of the slopes. Choosing 4FRNT means adopting equipment designed for the snow, validated by the community, and ready to push your lines.

  • Rider-driven design (field tests, real iterations).
  • Stability and confidence at high speed, intuitive handling.
  • Freeride/backcountry versatility, with an excellent weight/strength ratio depending on the model.
  • Careful finishing and premium materials for longevity.
  • Strong, distinctive graphic designs.

For whom

  • Intermediate to expert skiers looking for safe skiing in variable conditions.
  • Freeride, large slopes, edges of slopes, hiking/freerando outings depending on the model.

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