SUPERDRY

SUPERDRY is an iconic brand that blends Japanese heritage , British style , and meticulous attention to premium details . Renowned for its quality materials , contemporary cuts , and refined finishes, the brand offers casual and streetwear pieces with an authentic design. From puffer jackets to hoodies , each garment combines comfort, durability, and a strong visual identity. SUPERDRY appeals to urbanites seeking a modern and assertive look , designed to last.

SUPERDRY — Brand Description

Founded on a unique blend of Japanese influences, British heritage, and American inspiration, SUPERDRY distinguishes itself through a strong visual identity, premium finishes, and meticulous attention to detail. Renowned for its contemporary cuts, quality materials, and iconic graphics, SUPERDRY offers a complete wardrobe for a casual, urban, and authentic style.

brand DNA

SUPERDRY embodies a balance between textile innovation and timeless aesthetics. The collections revolve around essential pieces—jackets, hoodies, T-shirts, jeans, and accessories—crafted with specific treatments, meticulous embroidery, and signature prints. The design combines functionality and style, resulting in durable garments with controlled comfort.

Quality and expertise

The brand emphasizes quality materials , durability, and a precise fit. Fabrics are selected for their drape, feel, and strength, while the finishing touches (YKK zippers, reinforced stitching, technical linings) ensure superior longevity. Exclusive washes and dyes contribute to a distinctive patina, unique to SUPERDRY .

Style and collections

Iconic SUPERDRY

Technical jackets and parkas: protection, style and utilitarian details.
Sweatshirts and hoodies: comfort, structured hoods, iconic logos.
Graphic T-shirts: bold typography, urban and sporting references.
Jeans and chinos: modern cuts, stretch fabrics and clean finishes.

Universe and inspirations

Blending streetwear aesthetics, sporty influences, and workwear codes, SUPERDRY reinterprets classic styles with a contemporary approach. Seasonal palettes alternate between neutral tones, vibrant colors, and mineral hues, creating versatile and assertive silhouettes.

Commitments and responsibility

SUPERDRY is committed to continuous improvement: selecting responsible materials whenever possible, optimizing production processes, and enhancing traceability. The brand aims for a reduced impact without compromising on performance or aesthetics.

Customer experience

From immersive stores to digital platforms, SUPERDRY offers a seamless experience, expert advice, and attentive service. Sizes, cuts, and care guides are designed to make choosing easier and extend the life of the products.